Google Ads - Roberto Chibbaro

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Digital Marketing

16

A/B Test
BoF – Base of the funnel
Buyer Persona
CMP (consent management platform)
CRO – Ottimizzazione tasso conversione
Funnel
Influencer Marketing
Lovemark
Media Mix
Metriche AARRR
Messy Middle
MoF – Middle of the funnel
ROAS
ROI
S.O.P. – Standard Operation Procedure
ToF – Top of the funnel

Google Ads

3

Google Business Profile
Google Tag
SKAG

Meta

4

Business Suite
BM – Business Manager
Conversion API (Capi)
Lookalike (pubblico)

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SEO

1

E-E-A-T

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Roberto Chibbaro
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Glossario Marketing
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Roberto Chibbaro
P.IVA IT01532150883

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